OREGON ROCKFISH CLASSIC BRAND IDENTITY
Known as the "biggest kayak fishing tournament the Pacific Northwest has ever seen," the Oregon Rockfish Classic (ORC) takes place every year in July. The logo was created to promote the event, which is hosted by Hobie Fishing Worlds and Next Adventure. Participants received printed pint glasses with the logo provided by Next Adventure.
The logo is a technical drawing of a rockfish that is recognizable by the distinctive body shape. The jagged edges of the fins on the rockfish are balanced by the surrounding logo element, Oregon Classic 2014. The rotund cursive wordmark, Rockfish, adds timeless personality to the logo and references the long-established annual event of the ORC.