SILVERSEA ALASKA CRUISE BRAND IDENTITY
Branding campaign for Silversea Alaska Cruise. Promotional components include posters, post cards, wine packaging, and a brochure book with visual itineraries of the company's eight Alaskan cruise options. The target audience is anyone who would like to discover the beauty of Alaska while relaxing at sea. Whale sightings, glaciers, and the noble grace of the mountains are just some of what one will experience on a once-in-a-lifetime cruise.
Branding elements are illustrated by collages from photographs of Alaskan cruises. The golden-yellow sun represents the summer solstice that takes place in Alaska during the summer cruise months. The circular presentation of the collages symbolize a ship's porthole window, while the triad of portholes display the majestic landscapes and wildlife of Alaska alongside the monumental Silversea cruise ships. The logo is elegant, sturdy, and exemplifies the luxurious white-gloved service of the Silversea Alaska Cruise Line. Welcome aboard and discover Alaska!